The website design should incorporate your company’s branding. If you have already established your company branding, then that branding should be incorporated into the website.
For a business that hasn’t established a branding or is under going a revamping, then you are going to want to know if you can use the graphics on the website elsewhere, like your letterhead, brochures and signage to mention a few. This will increase the price of the custom web design, but then you will have everything match.
Another idea if considering a custom web design is, just have a template made incorporating the website theme. You can then, if you have the skills, recycle the template theme to create the web pages for your website.
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